Sunken City Cider, a New York-based cider house, is located in Gilboa, Schoharie County. In its beautiful location, on the banks of the Schoharie Creek and surrounded by picturesque mountain views, it makes its own cider and is a cultural center for music, food, and good times in the northern Catskill Mountains.

For the branding project, its name was a great asset and a starting point for creating the brand visually and conceptually, based on the ciders, the craftsmanship, and also the reservoir and location.

Visiting the site, having fun at the music festival, drinking its ciders, or tasting the farm's food—these are all touchpoints of the "Sunken City" experience. From both an emotional and material perspective, the brand creates products and experiences that become good times for its consumers.